E-Commerce · Egypt · gardenhub-eg.com
Garden Hub
Scope: Market Research · Branding · E-commerce Development · Growth Marketing
+50% ROI · +120% Organic traffic · +85% Conversion · #1 Online garden category, AlexandriaThe Setup
Garden Hub had the inventory most retailers spend years building — plants, outdoor furniture, irrigation, BBQ gear — and a growing base in Alexandria. What they didn't have: a brand that matched it, a platform that converted it, or a system to acquire customers without acquisition costs climbing just as fast.
What We Did
Researched the market and positioned Garden Hub as the most trustworthy outdoor-living destination in Egypt. Built a new identity from scratch — logo, color, typography, guidelines spanning digital to unboxing. Rebuilt the WooCommerce platform around the buying journey, with speed and Core Web Vitals treated as conversion requirements, not afterthoughts. Then layered in SEO, paid, email, and social — one growth system, not five disconnected tactics.
The Results
+50% ROI · +120% Organic traffic · +85% Conversion · #1 Online garden category, Alexandria
- →Email list driving repeat purchases inside 90 days
- →40+ category keywords on page one
- →Technical SEO compounding traffic monthly
If your fundamentals are strong but your digital presence isn't, fix brand, platform, and system together — or none of them perform at potential.
Frequently Asked Questions
Can APEX Lab help with e-commerce marketing in Egypt?+
Yes — direct experience across Egypt and the GCC: platform, SEO, performance, email, social.
How long did the Garden Hub engagement take?+
About 5 months, research through launch. Ongoing management followed.