Travel & Tourism · Saudi Arabia · alriyadhtravel.com
Al Riyadh Travel
Scope: Digital Strategy · Performance Marketing · SEO · Media Production
+90% Organic visibility · −40% Cost per booking · 5:1 ROAS in 60 days · 14+ First-page rankingsThe Gap
One of Saudi Arabia's top 10 travel agencies offline. Online, a different story: campaigns with no strategy connecting spend to bookings, underdeveloped SEO, and a growing wave of Saudi travel buyers researching online who couldn't find the brand they'd trust offline.
The Fix
Rebuilt the funnel before touching the budget. Fixed the technical SEO (speed, structured data, canonical cleanup), then built bilingual keyword clusters around real buying intent. Rebuilt campaign architecture from zero: ad groups matched to intent, audiences segmented by temperature, bidding tied to booking value instead of clicks. Produced a full media library — destination photography, campaign visuals, video — briefed against the channels it had to perform on.
The Numbers
+90% Organic visibility · −40% Cost per booking · 5:1 ROAS in 60 days · 14+ First-page rankings
- →Core Web Vitals moved to passing
- →Conversion tracking rebuilt — real ROI visibility for the first time
The 40% cost-per-booking drop didn't come from spending more. It came from fixing what was already being spent on. For brands with strong offline equity, the digital gap is usually conversion architecture, not awareness.
Frequently Asked Questions
Does APEX Lab work with travel and tourism businesses?+
Yes — direct experience across the GCC and MENA, including Saudi Arabia, UAE, and Egypt.
How quickly does SEO produce results for a travel agency?+
Technical fixes show measurable improvement in 60–90 days. Authority compounds over 6–12 months.